Published 16th October 2025
Xin Chen joined SAP fresh from her PhD with one belief: abstract algorithms should solve real problems. A decade later, she's building responsible AI on HANA that transforms how businesses operate, and she's never looked back.
One month can change everything. Luca joined SAP for a temporary Social Sabbatical project and never left. Now the multilingual intern is helping solve Brazil's tech talent gap by bringing SAP learning tools into classrooms across Latin America.
Joel left SAP to pursue entrepreneurship, then invested a year returning to where he belonged. Why? He found a company that actually cares. Now he's leading Pride@SAP, driving customer success, and proving you can have both career impact and family time.
Brings his determination and hunger for growth.
Builds customer relationships that create jobs across Thailand's tech ecosystem.
He belongs at SAP.
“I still can't believe I'm here. I studied Chinese in university, completely different from what I do today. My first job was in business development for a cloud company, and honestly, I struggled. Everything I learned in school felt useless in the real world. I spent almost every weekend for a year teaching myself about technology to feel useful at work.
Working in cloud services showed me how the right software can change how a business runs. When I discovered SAP, I knew this was where I belonged. With fewer than 200 people at SAP Thailand, it felt almost impossible to get in. During my Academy for Customer Success interview, I told my manager: ‘If I really had a chance to work at SAP, it would be one of my biggest achievements before turning 30.’ Whenever I face setbacks now, I remember that moment.
The Academy was tough, especially since my English wasn't as strong as my international colleagues. But my willingness to learn got me through, and I made incredible friendships. The experience taught me that barriers are just challenges waiting to be overcome, something that still helps me in sales today.”
"Know your purpose and communicate it clearly to those who can support you. Be curious, stay humble, and always show others that you're here to grow and create impact."
— Nuttawut C.
“Adapting to SAP's sales culture transformed how I work. Suddenly, I was managing relationships from junior staff to C-suite executives, internal processes, and cross-functional teams all at once. The intensity was unlike anything I'd experienced: weekly deal reviews, structured tracking frameworks, and the need to think strategically about every customer interaction. I learned to focus on what would move deals forward, because there wasn't time for everything.
The environment made me hungry for success. Everyone here is a perfectionist, and the culture pushes you to be faster, smarter, and more strategic. When I meet with clients, I don't just think about closing deals. I ask: ‘If I were running this organization, what would I actually need?’ This approach helps me structure presentations that address real business challenges, not just product features.
Sales can be emotionally challenging, you win some deals and lose others, including ones you were convinced were ‘sure-wins.’ In those low moments, I've learned not to isolate myself. Talking to trusted people helps relieve stress and provides perspective. My mentor Khun Supa always made time to guide me despite being incredibly busy. Leaders like her and Khun Noppadon, our corporate lead, showed me that great managers develop people while achieving results.”
Nuttawat with his team at the SAP SuccessFactors Partner Summit event
“My manager opened my eyes to something powerful. When she started selling SAP SuccessFactors in Thailand, it was virtually unknown. Today, almost 80 enterprise companies use our solution. She didn't just create revenue, she built an entire ecosystem. Hundreds of Thai consultants, implementers, support specialists, and salespeople now have careers because of what she started.
That's the impact I'm working toward. Not just hitting targets but creating opportunities for Thai professionals. Every implementation means more jobs, more expertise, and stronger growth for our tech sector. It sounds ambitious, but that's genuinely how I see this work's purpose.
SAP has changed me personally too. My family notices I'm more thoughtful and strategic now. These skills have transformed how we communicate, we're closer than we've ever been. Working here isn't just a job; it's a chance to grow while contributing to something meaningful.”
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